DoseSpot

Empowering healthcare innovators to ePrescribe with ease and efficiency on the spot.

Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteTeam 51-200Since 2009H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

18 days ago

Salary

$108.9K - $130K / year

Bachelor Degree3 yrs expExperience acceptedEnglish

Job Description

• Develop and refine positioning, messaging, and value propositions for assigned products, ensuring alignment with company strategy • Lead go-to-market execution for new features and product launches, coordinating cross-functional stakeholders • Create GTM briefs and ensure alignment across Sales, Growth Marketing, Account Management, Education Services and Customer Success • Partner with Sales to develop enablement materials that improve win rates and sales cycle efficiency • Collaborate with Account Management on customer business reviews and drive adoption/utilization strategy (partner marketing) • Monitor product performance metrics; gather insights to incorporate into brand, sales and positioning materials; and identify optimization opportunities • Guide product-specific customer communications and coordinate deployment and performance metrics • Conduct competitive research and maintain actionable competitive intelligence for Product, Account Management and Sales teams • Develop buyer persona insights and ensure campaigns align with customer motivations and purchasing behaviors • Contribute voice-of-customer insights to Product to inform roadmap and prioritization discussions • Support strategic RFP responses and enterprise sales opportunities

Job Requirements

  • 3 to 5 years of experience in marketing, with understanding of Product, Account Management and Sales, ideally with a focus on product marketing; equivalent experience may be substituted for degree.
  • Strong expertise in positioning, messaging, partner marketing, competitive analysis, and sales enablement
  • Advanced knowledge of Microsoft Office suite and proficiency in marketing automation solutions such as Salesforce, Asana, Hubspot, PowerBI, Data Warehouses, etc.
  • Ability to work independently and with a results-driven mindset to achieve set goals in a fast-paced environment
  • Comfortable collaborating with cross-functional teams (e.g., sales, marketing, product, support, operations, etc.) with a demonstrated ability to get team members on board
  • Clear and professional written and verbal communication skills
  • Ability to prioritize effectively and manage multiple competing priorities
  • Ability to be flexible and have a high comfort level with ambiguity
  • Industry knowledge of healthcare is essential

Benefits

  • Remote work environment with a flexible work schedule to encourage work-life balance
  • Annual company offsite
  • Generous leave package including flexible time off policy that encourages team members to take time off to relax and recharge; plus 13 paid holidays, paid sick leave, and paid parental leave
  • Medical, dental, and vision insurance for you and your family, plus a company funded FSA & HSA (dependent on which medical plan you choose)
  • 401(k) company match
  • One-time workspace reimbursement to help you optimize your remote workspace

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