• Edit long-form training and coaching videos for YouTube • Create short-form vertical content for TikTok, Instagram Reels, and YouTube Shorts • Cut, trim, and structure content for maximum engagement and retention • Add graphics, transitions, overlays, and branded elements • Incorporate music, sound design, and visual effects where appropriate • Ensure consistent visual style aligned with brand guidelines • Create accurate captions and subtitles • Generate and deliver SRT files for all relevant content • Ensure captions are properly synced and platform-compliant • Format videos according to platform specifications (aspect ratio, duration, resolution) • Apply best practices for YouTube, TikTok, and Instagram algorithms • Create hooks and engaging openers for short-form content • Collaborate on thumbnail concepts (YouTube) • Work closely with the founder/coach to understand messaging and tone • Manage multiple content pieces simultaneously while meeting deadlines • Organise raw footage and maintain a structured file management system • Deliver edited files in required formats within agreed turnaround times