• Own specific product areas related to creator onboarding, setup, and day-to-day use • Turn user problems and feedback into clear product requirements • Work with Design to shape simple, usable solutions • Partner with Engineering to scope work and deliver in small, frequent releases • Decide what to build now vs. later based on impact and effort • Collaborate and co-own “net new” features with your Product peers • Measure whether shipped work actually improved the experience • Communicate decisions, tradeoffs, and outcomes clearly