• Own revenue, margin, and contribution performance across all non-Amazon E-Commerce channels (DTC and marketplace). • Monitor and manage daily/weekly KPIs including AOV, ASP, traffic, conversion, CAC, ROAS, and contribution margin. • Identify performance gaps and implement corrective action quickly. • Drive integrated sales forecasting by translating consumer engagement metrics into actionable revenue plans. • Evaluate and assess opportunities for DTC expansion, including evaluation of 3PL logistics, build the business case, and implement management of DTC business. • Lead performance marketing strategy across paid media, PDP optimization, promotions, and campaign execution. • Lead, optimize and grow our digital retail business in partnership with sales leads expanding growth across omnichannel platforms. • Launch, test, optimize, scale, or discontinue initiatives based on data and ROI. • Align messaging, pricing, and promotional strategies with overall sales, marketing and margin objectives. • Apply a “test and learn” mindset, pivoting quickly in response to market shifts and performance data. • Manage agencies and remote execution teams with clear KPIs and accountability. • Partner closely with Finance, Supply Chain, Marketing, and Commercial teams to align forecasts and performance goals. • Drive data-led decision-making across product launches, promotions, and assortment strategies. • Remove operational bottlenecks and accelerate execution across initiatives. • Develop clear, actionable performance dashboards and executive-ready reporting. • Seek and evaluate new digital commerce opportunities to drive growth within budget and aligned to achieve company goals. • Translate complex data into strategic recommendations and next steps. • Proactively identify risks and present solutions to leadership. • Build scalable reporting, benchmarking and tools to measure execution across digital shelf fundamentals (search, content, availability, price, and share).