• Plan, execute, and optimize paid media campaigns in Meta Ads (Facebook & Instagram), and TikTok ads • Optimize accounts daily/weekly to maximize ROAS, improve CPA/CAC, and grow Customer Lifetime Value (CLV) through bid strategy management, budget allocation, targeting refinement, and creative testing • Develop and manage full-funnel audience strategies, including prospecting, retargeting, lookalike audiences, and first-party data segments • Manage budgets, bids, and pacing across platforms to ensure efficient spend and achievement of ROAS goals • Create, test, and iterate paid social ad creative (video and static) that aligns with platform best practices, audience insights, and performance goals • Ensure conversion tracking accuracy and performance measurement through collaboration on GA4, Google Tag Manager, enhanced conversions, and attribution best practices • Analyze performance trends, competitor activity, and category/seasonality patterns to inform strategy and forecast opportunities • Suggest website and funnel enhancements to increase conversion rate and product sell-through based on performance marketing data • Ensure campaign delivery, pacing, and goals are consistently met; proactively identify and resolve performance issues • Analyze campaign performance, identify trends and opportunities, and proactively adjust strategy based on data and seasonality