Do you want to be part of a new, fast-growing global company delivering the next generation of software solutions for the financial services industry? As a spin-off from SAP (a market leader in enterprise application software), SAP Fioneer builds on a heritage of outstanding technology and a deep understanding of corporate and consumer demands. This gives us a head start to bring financial services to the next level with innovative software solutions and platforms. We are helping companies in the financial services industry to achieve speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end. SAP Fioneer is a global company with subsidiaries in Germany, Austria, Switzerland, UK, UAE, Canada, US, Brazil, Mexico, Japan, Australia, India, Singapore. Our rapid growth, great team and lean organization make SAP Fioneer a great place to accelerate your career! Summary SAP Fioneer aims to grow in the USA both in Finance and Lending with new US-specific products: our new Cloud Subledger Finance and our new Cloud Solution for Mortgage Servicing – those products leverage and profit from our the large installed customer base and our global software platform. Tailored marketing will be key to bring this new products in the market: generating awareness, interest to switch and specific leads/ prospects whom then our dedicated Sales Teams will present the solution individually or via events/webinars etc. You should have a good understanding of Bank Finance and the effective marketing of those products – and we will train you regarding the specifics of mortgage lending. About the role As Marketing Manager Finance & Lending, you will play a pivotal role in driving the success of our go-to-market strategy across Americas. This is a senior, field-based position that goes beyond localization and combines strategic thinking with hands-on execution, focused on building and delivering full-funnel marketing programs that generate demand and support divisional (Finance & Lending) revenue goals. You’ll lead the development and execution of multi-channel campaigns tailored to the unique market dynamics of the Americas, with a special focus in USA – engaging prospects from brand awareness through to consideration and conversion. Working closely with regional leaders, you’ll ensure marketing initiatives are deeply aligned with commercial priorities and are responsive to local market needs. This role sits at the intersection of global strategy and local execution. You'll be supported by a centralized global marketing team – including specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR. Together, you'll create impactful, regionally relevant campaigns that reinforce our brand, amplify our message, and drive measurable growth and pipeline. Your key responsibilities In close alignment with the Global Head of Marketing & Communications you will develop and execute on a marketing plan and budget for Americas based on local goals and requirements; including the following activities: Requirements 5+ years of B2B or B2C marketing experience in financial technology, financial services and/or software/SaaS industries required. Experience in marketing, sales or other business area targeting the CFO and finance department audience as well as CIOs and , technology decision makers. Highly proactive, confident, and creative, capable of building strong relationships with sales teams and executing end-to-end ABM plans. Comfortable navigating ambiguity and adapting quickly in a fast-paced, scale-up environment. Exceptional communication, presentation, and interpersonal skills for effective relationship management at all organizational levels. Technology and AI-savvy, with a strong interest in emerging technologies and digital trends to drive innovative marketing strategies. High-quality execution with a systematic approach to project management, capable of prioritizing and executing multiple projects simultaneously. Collaborative team player who values sharing knowledge and best practices, with a positive attitude and the ability to inspire and generate enthusiasm for projects. Fluent in spoken and written English is a must (Spanish is a plus). Benefits Why join the Marketing team of SAP Fioneer Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative Unique opportunity to shape and influence the marketing organization and its significant impact on the business High degree of creative freedom to implement innovative marketing strategies Play a pivotal role in educating SAP Fioneer on the transformative power of marketing