About Onnit: Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes, those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted and serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance. Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal , we take pride in fostering a dynamic and purpose-driven environment, and we’d love for you to be part of it. JOB SUMMARY The Senior Brand Manager, Alpha Brain is responsible for building and accelerating the growth strategy behind Onnit’s flagship product portfolio. This leader will drive consumer demand across DTC, Amazon, and retail by developing compelling claims, campaigns, and commercialization plans that improve acquisition, education, conversion, and loyalty. The role requires demonstrated experience in DTC-centric CPG, brand building through performance-driven creative, and partnering closely with creative, media, shopper, social, and agency teams to deliver measurable financial outcomes. This role reports to the Sr. Director of Brand Management. KEY RESPONSIBILITIES Brand Strategy + Commercial Ownership Build and evolve brand positioning, claims hierarchy, and consumer value propositions grounded in insights and clinical proof points. Own the annual brand plan, growth strategy and forecast across channels with clear KPIs and financial outcomes. Lead commercialization readiness for innovation, line extensions, reformulations, and packaging refresh programs. Campaign Development + Communications Develop full-funnel communication strategies that drive awareness, consideration, conversion, and retention across DTC, social, creators, retail, and Amazon. Translate complex science into compelling, compliant consumer language. Partner with Creative on bold ideas that drive cut-through and measurable CAC improvements. Performance + Channel Acceleration Drive conversion optimization across DTC & Amazon experiences through education, claims, landing pages, PDPs, and merchandising. Collaborate with Shopper Marketing to increase retail velocity, trial, and trade support. Coach Social/Influencer teams on content angles proven to drive acquisition and education. Agency Leadership Serve as day-to-day lead for brand creative, claims/copy, campaign, and shopper agencies. Hold partners accountable to business outcomes (not just deliverables). Analytics + Market Insights Continuously evaluate base business performance to inform short- and long-term plans. Monitor category trends (nootropics, cognition, adaptogens) and competitive claims. Leverage consumer research, MMM insights, and digital analytics to shape messaging and media mix. Cross-Functional Collaboration Partner with Innovation, R&D, Regulatory, and Legal to align on clinical guardrails. Work with eCommerce, Media, Sales, and Operations to drive brand performance and consistency. Budget Management Manage advertising and marketing budgets while driving efficiencies and effectiveness. QUALIFICATIONS Benefits Full medical, dental, and vision benefits Basic Life Insurance Immediate 401(k) eligibility with company matching Unlimited vacation Paid holidays Flexible workplace policy $100/month flexible benefit stipend Tuition reimbursement Fringe benefits include in-office meals, product credits and discounts, lifestyle spending account, family planning, online learning, fitness stipend, among many others EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status