Nielsen
Powering a better media future for all people
Global Events Lead
Location
United States
Posted
7 days ago
Salary
$112.2K - $208.4K / year
Bachelor Degree10 yrs expEnglish
Job Description
• design and execute a strategic events program spanning both key industry events and Gracenote “owned” experiences
• be the global events lead for Gracenote
• own the end‑to‑end strategy, planning and execution of Gracenote’s events program
• develop an annual events plan that aligns to business objectives, commercial priorities and product launches
• lead cross‑functional planning for each event, partnering with various teams
• collaborate closely with the Nielsen corporate events organization on calendars, sponsorships, shared vendor relationships, best practices and measurement
• own event experience design for Gracenote
• manage all logistics for Gracenote’s participation in events
• work with Sales and Marketing Operations to design pre‑event and post‑event campaigns
• develop event performance dashboards and recaps
• support Gracenote executives and spokespeople with event preparation
• build and maintain a scalable playbook for both industry and owned events
• cultivate strong relationships with key external partners and negotiate contracts
Job Requirements
- 7–10+ years of experience in B2B marketing with a strong focus on events, experiential, or field marketing; experience in media, streaming, ad tech, data or SaaS environments strongly preferred.
- Proven track record planning and executing both large‑scale industry events and smaller, high‑touch customer or executive experiences.
- Demonstrated success partnering with centralized/corporate events or marketing teams while owning the strategy and execution for a specific business unit or brand.
- Strong project and program management skills, with the ability to manage multiple complex events simultaneously, meet deadlines, and operate with a high degree of ownership.
- Excellent collaboration and communication skills; comfortable aligning stakeholders across Product, Sales, Marketing, Customer Success and executive leadership.
- Data‑driven mindset with experience defining KPIs, reporting on event performance and using insights to refine strategy and investment.
- Skilled at translating product and technical concepts into engaging event experiences, demos and content in partnership with Product Marketing.
- Comfortable rolling up sleeves on logistics while also thinking strategically about brand, narrative and customer journey.
- Bachelor’s degree in marketing, communications, business or related field (or equivalent experience).
Benefits
- health & wellness plans
- 401(k) retirement coupled with a Nielsen match
- a generous paid time off policy
- company provided car for those who qualify
- discretionary incentive/bonus