• Collaborate with management to define the ideal profile for prospective partners • Conduct research and screening to identify, qualify, and secure potential partners that align with the target profile • Develop a compelling business proposition to gain commitment from qualified partners for engagement and productivity • Prior to contract finalization, create a joint business plan, including sales targets • Maintain a robust pipeline of qualified prospective partners to consistently meet established recruitment goals • Conduct monthly partner alignment sessions to review pipelines, perform win/loss analyses, and formulate account penetration strategies to generate new sales opportunities • Engage relevant internal resources (e.g., direct sales, product, marketing) to support partnership objectives and sales opportunities • Drive the onboarding and activation of new partners, focusing on enabling, equipping, and motivating their teams to sell, market, deploy, and support the PNM offering • Work with top-performing and high-potential partners to develop annual joint business plans detailing strategies and activities for meeting revenue goals • Review and assess the progress of annual plans during partner-facing quarterly business reviews, making necessary adjustments • Provide internal functions (e.g., sales, product, marketing) with feedback on tools and programs based on partner and market insights • Support field marketing activities, such as staffing trade show booths or delivering sales presentations