• Design and support end-to-end SFMC Engagement architecture for assigned clients • Translate client requirements into clear, scalable technical solutions • Conduct platform audits and health checks to uncover risks and optimization opportunities • Build, review, and refine automations, journeys, segmentation logic, and campaign workflows • Develop custom solutions using AMPscript, SSJS, SQL, GTL, and API integrations (REST/SOAP) • Serve as the primary technical point of contact for your assigned clients • Provide proactive recommendations and help clients adopt new features and best practices • Translate complex technical topics into clear guidance for both technical and non-technical audiences • Contribute to client roadmaps aligned to business goals and digital marketing best practices • Create and maintain documentation such as solution designs, data flow diagrams, and architecture maps • Partner with cross-functional teams to deliver high-quality projects on time • Troubleshoot platform issues and escalate when needed • Stay current on SFMC releases and ecosystem updates to improve client solutions