• Work closely with our MTA & MMM data from our third party vendors and use the information to provide data-driven recommendations to our paid media team • Evaluate performance data at the channel and vendor level, proactively identify opportunities to improve marketing campaign performance, customer segmentation, and overall marketing effectiveness through data analysis • Own site funnel analytics to identify drop off points and areas of opportunity • Write complex SQL queries to extract, transform, and analyze large datasets from various sources. • Design, develop, and maintain robust and scalable data models and dashboards in Looker using LookML to provide clear and accessible insights. • Collaborate closely with marketing stakeholders to define key metrics, build reports, and develop data-driven recommendations. • Setting up and analyzing A/B testing site growth experiments • Be able to analyze and validate lift test scoping & results from 3rd party vendors as well as be able to run incrementality and geo lift tests on own when required • Works on and executes a wide range of analytics requests related to CRM performance, customer retention, and lifetime value analysis. • Communicate analytical findings and insights effectively to both technical and non-technical audiences through clear visualizations and presentations. • Maintain data integrity and ensure the accuracy and reliability of marketing data and reporting. • Stay up-to-date with the latest trends and best practices in marketing analytics and data visualization.