• Lead the architecture, design, and implementation of our new frontend platform — setting the foundation for years of future development. • Drive org-wide frontend best practices, including patterns for maintainability, performance, testing, accessibility, and scalability. • Mentor and guide engineers across teams — through code reviews, design discussions, pair programming, and knowledge sharing. • Collaborate with design, product, domain experts, and backend teams to ensure seamless end-to-end experiences, excellent API contracts, and shared patterns. • Evangelize and operationalize new tools, frameworks, and approaches — including AI-assisted development workflows that accelerate delivery while maintaining quality. • Define and enforce frontend standards: component libraries, coding conventions, tooling, CI/CD, testing strategy, and performance budgets. • Troubleshoot and resolve deep architectural challenges, and drive decisions that influence the entire engineering organization. • Lead cross-team initiatives and technical programs to completion with measurable outcomes and clear impact. • Champion frontend engineering excellence — including documentation, onboarding, learning, and team rituals around quality and craftsmanship.