• Execute event logistics from start to finish for all North American tradeshows, conferences, and ancillary events (both in-person and virtual) • Manage the annual field events calendar and serve as the central point of contact for all event-related activities • Collaborate with the Growth Marketing team to align on event strategy, goals, and success metrics • Coordinate all event logistics, including venue selection, booth booking, registration, shipping, travel arrangements, booth negotiations, on-site staffing, and more • Partner with cross-functional teams, including Design, Sales, BDRs, Marketing Operations, and Vendors, to ensure seamless event execution • Manage event budgets, track expenses, and provide regular budget reports to stakeholders • Coordinate pre-event and post-event communications, promotional materials, and lead capture processes with stakeholders • Manage on-site event staff, ensuring all team members are prepared and aligned on their responsibilities • Track key event metrics and create reporting to measure business impact, including lead generation, pipeline influence, and ROI • Maintain organized event documentation, timelines, and vendor relationships for continuous improvement • Perform other duties as assigned.