• Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth • Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers • Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting • Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability • Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar • Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency