• Build and maintain internal tooling that improves Marketing and Sales velocity • Own the end-to-end GTM systems stack, ensuring reliability, observability, and clean data flows • Integrate product events into HubSpot and/or Salesforce to power segmentation, scoring, and automation • Manage ongoing data sync between BigQuery (warehouse) and CRM systems • Implement lifecycle automation to support lead/customer journeys and drive conversion and retention • Build event- and webhook-driven automations across GTM workflows (routing, enrichment, attribution) • Partner with Engineering/Product to define and maintain high-quality product event instrumentation • Develop reporting foundations that connect product usage, lifecycle stage, and revenue outcomes • Continuously improve GTM infrastructure to reduce manual work and eliminate operational friction