• Lead packaging design for new product launches and line extensions • Translate brand strategy into compelling physical design • Maintain visual consistency across the product portfolio • Create dieline-ready artwork for production • Design with shelf visibility and competitive landscape in mind • Ensure packaging communicates key benefits quickly and clearly • Collaborate with Regulatory and Product teams for compliance • Prepare print-ready files and manage vendor coordination • Maintain packaging style guides and develop scalable systems • Partner with cross-functional teams for collaboration