• Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate • Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams • Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment • Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner • Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements • Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly • Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency • Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.) • Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities • Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations • Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making • Proactively identify scope risks and workload concerns to protect performance • Other duties as assigned by management