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SimplyGood

Reducing single use plastic with refills made Simple and Good

Performance Media Buyer, Creative Strategist

Creative StrategistCreative StrategistFull TimeRemoteTeam 11-50Since 2021Company SiteLinkedIn

Location

United States

Posted

19 days ago

Salary

Not specified

4 yrs expEnglish

Job Description

• Launch and manage all paid media campaigns across Meta (Facebook/Instagram) • Plan, launch, and optimize campaigns across TOF, MOF, and BOF • Monitor and adjust bids, budgets, targeting, and placements daily • Run A/B tests on ad copies, angles, campaign & bidding strategies • Optimize for ROAS, CAC, CTR, CPC, and conversions • Research industry trends, audience behavior, and competitors’ best-performing ad creatives • Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers • Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA • Analyze creative performance and rapidly A/B test & iterate • Develop high converting static ads (60% Reels & 40% Static) • Use tools like ChatGPT to ideate, iterate, and optimize creative angles • Analyze performance metrics and identify winning creatives and angles

Job Requirements

  • 4- 5 years running Meta Ads (Facebook/Instagram) for DTC/ eCommerce brands
  • Strong experience with Ad creative strategy & testing frameworks
  • Proven ability to hit ROAS/CAC targets with performance-led creatives
  • Strong understanding of ad psychology, funnel strategies, and storytelling
  • Comfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOF
  • Fluent in English and confident writing performance-driven copy
  • Experience working with UGC creators, video editors, or influencer content
  • Familiar with ChatGPT, Jasper, or AI tools for ideation and scripting

Benefits

  • 100% Remote
  • Flexible hours
  • Global team
  • High-autonomy, performance-focused culture
  • Competitive monthly salary
  • Access to AI tools, UGC libraries, and creative testing systems

Related Categories

Creative Strategist

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