• Lead a multidisciplinary team of data scientists and marketing specialists advancing Root’s mid- and upper-funnel marketing capabilities • Guide a portfolio of greenfield marketing experiments from design through deployment, rigorous measurement, iteration, and scale • Set the long-term direction for marketing R&D, shaping the evolution of Root’s measurement and experimentation capabilities over time • Increase R&D throughput and efficiency by improving experimental design, decision frameworks, and operating processes • Partner closely with leaders across engineering, product, and creative to align roadmaps and translate research into production capabilities • Develop talent on the team through coaching and mentorship, raising the bar for technical rigor, execution quality, and business impact