• Serve as the primary owner of HubSpot, including: • CRM architecture and object model • Lifecycle stage governance • Automation, workflows, and routing logic • Campaign tracking and attribution setup • Integrations, permissions, and system governance • Proactively evolve HubSpot as Fluent’s marketing strategy, GTM motion, and customer lifecycle expand. • Establish best practices for CRM usage, documentation, and data hygiene across Marketing. • Ensure campaign infrastructure supports clean execution and measurement. • Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, enrichment, and measurement. • Ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent platforms, and enrichment tools are thoughtfully integrated and governed. • Reduce tool sprawl and improve system coherence across Marketing systems. • Partner with stakeholders to ensure tools are adopted consistently and effectively. • Design and maintain dashboards across: • Campaign performance • Funnel conversion • Channel efficiency • Pipeline influence • Ensure data accuracy and consistency across systems and executive reporting. • Establish standardized attribution and measurement frameworks. • Partner with finance and sales to align on shared definitions and reporting inputs. • Partner with the SVP, Revenue, to document, formalize, and optimize sales workflows within HubSpot. • Map lead handoffs, opportunity stages, and pipeline progression to ensure CRM reflects how revenue is generated. • Translate sales processes into scalable system workflows and automation. • Identify friction points in lead management and pipeline tracking and design system improvements. • Ensure lifecycle and opportunity stages align with Finance reporting standards. • Establish standardized processes for campaign setup, QA, naming conventions, and taxonomy. • Reduce manual work and operational friction through automation and documentation. • Serve as a trusted advisor to Marketing and Revenue leadership on system design and operational feasibility. • Over time, take on people management responsibilities as the organization evolves