• Translate brand principles, themes, and moods into strategic frameworks for visual expressions and creative decision-making • Evolve the brand system to bring consistency, scalability, and flexibility across all customer touchpoints • Create multi-media narratives that tell engaging stories of teams, projects, or deliverables, tailored to audience and communication objectives • Evolve the website and digital experiences to effectively communicate our value proposition, positioning, and unique brand character • Drive collaboration with marketing, product, and sales teams to align design work with business goals and execution roadmaps • Design a wide range of marketing materials, including digital and print ads, social media graphics, website elements, email templates, presentations, and promotional items, ensuring brand integrity and creative excellence • Develop brand guidelines, toolkits, and templates to empower teams and maintain consistent quality across all outputs • Contribute to product design by supporting UI polish, visual consistency, and brand alignment within digital products • Manage multiple design projects simultaneously, prioritizing work to meet deadlines and maintain high standards • Analyze brand performance and gather insights to inform and refine visual strategies and creative approaches • Advocate for design excellence, brand consistency, and creative innovation across the organization