• Own the end-to-end technical strategy for lighthouse deals — including Agency Global Hold Co data consolidation projects and AAA Studio infrastructure migrations — engineered to survive real-world scale, not just pass a POC • Fluently translate infrastructure decisions (e.g., data lake locality, storage tiering) into direct business impact for executive stakeholders, connecting the physics of the stack to the P&L • Go beyond the stated problem to uncover the technical truth — translating vague business goals (e.g., "We need lower ad costs") into precise engineering requirements (e.g., "Optimize inference batch size on L40s to reduce cost-per-token by 30%") • Identify exactly where each customer sits on the curve from Service Bureau to Tech Platform, and prescribe the specific infrastructure intervention needed to move them forward • Identify, court, and technically validate relationships with the most critical ISVs in the media landscape • Define reference architectures for how key tools run optimally on the platform — not just "support" them, but set the standard • Chair a quarterly M&E Product Summit with Core Engineering leadership, using forensic field evidence to prioritize and justify the vertical roadmap • Drive alignment between field learnings and internal product and engineering priorities • Direct engineering teammates to build the right things at the right time, including high-leverage assets such as scalable quick-start reference architectures (e.g., "Deploying Llama-405B for Ad Copy Creation")