• Own Leap’s Member Growth and Activation Strategy • Define and own a comprehensive strategy that drives member utilization of Leap’s service • Identify and incorporate key levers impacting member growth, that includes member marketing and goes beyond • Ideate outreach tactics that effectively reach, educate, and activate eligible members • Ensure a cohesive and compelling member journey wherein all member touchpoints work to deliver a seamless experience • Own Execution and Optimization • Design and implement member-facing marketing campaigns that drive awareness and utilization of Leap’s service • Collaborate with other teams (e.g. Sales, Client Success, Clinical Ops) to deliver against cross-functional initiatives that advance member growth and activation goals • Once a solid baseline is in place, continue to drive gains by deploying new growth tactics grounded in data and member insights • Lean heavily on experimentation to test the impact of key hypotheses • Measure and Track Progress • Define and implement a strong data foundation - including key metrics, reporting, and dashboards - to track performance and progress • Establish a measurement framework to link key initiatives with metric impact • Develop a deep understanding for key member growth and activation metrics, and use this to drive continual member experience improvements • Champion the Member Experience • Represent and advocate for Leap’s members, internally and externally • Identify opportunities to elevate the member experience and make Leap’s service more supportive, intuitive, and valuable to members • Be crisp and clear in member communications, so that members understand the value of engaging with Leap’s solution and are drawn to do so.