• Own and evolve Leap’s positioning and messaging, ensuring it clearly communicates our value, resonates with target segments, and differentiates us within the employer health ecosystem. • Lead go-to-market planning and execution for new products, features, and commercial initiatives, partnering closely with Sales, Product, Clinical, and Marketing to deliver coordinated, high-impact launch plans. • Develop compelling sales enablement assets—including pitch decks, one-pagers, ROI narratives, and competitive talking points—that accelerate deal velocity and strengthen sales effectiveness. • Deliver actionable market and competitive intelligence to internal teams, translating insights into recommendations that shape sales strategy, pricing and packaging, and the product roadmap. • Build scalable product marketing systems and processes that improve operational efficiency, track impact, and support future team growth and investment.