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Head of Marketing

Chief Marketing OfficerChief Marketing OfficerFull TimeRemoteTeam 11-50Since 2013Company Site LinkedIn

Location

California + 1 more

Posted

18 days ago

Salary

$130K - $150K / year

6 yrs expEnglish

Job Description

• Protect and evolve the Layer brand, ensuring every asset, event, and story feels cohesive and elevated. • Manage PR, partnerships, and content to build awareness among collectors, curators, and cultural audiences. • Oversee social media, newsletters, and digital storytelling, translating curatorial narratives into daily content. • Collaborate with Curatorial and Product teams to bring artist stories and releases to life across channels. • Build Layer’s marketing calendar, integrating exhibitions, events, and collaborations. • Lead agency and freelancer partners, ensuring work is on-brand and on-time. • Create and track marketing KPIs to measure impact and inform growth decisions. • Partner with leadership on go-to-market plans across B2C (collectors, galleries) and B2B (hospitality, design).

Job Requirements

6+ years of experience in brand marketing, communications, or creative strategy within art, design, or luxury.
Proven track record of managing press, partnerships, and launch campaigns that drive measurable brand growth.
Experience developing and executing integrated go-to-market plans end to end.
Strong editorial sensibility across narrative, visuals, and positioning.
Experience working in lean, high-ownership environments.
Based in (or able to frequently travel to) Los Angeles, New York, and other global cultural hubs.