• Lead lifecycle strategy across email, SMS, push, and membership communications • Increase repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping • Build and manage customer journeys: onboarding, abandoned cart, post-purchase, winback, subscription upgrade/downgrade flows • Develop structured segmentation strategies • Design and optimize subscription tier communication • Support upsell initiatives • Reduce churn through proactive engagement programs • Oversee promotional calendar • Partner with Creative for campaign assets • Ensure consistent messaging aligned with brand standards • Track repeat purchase rate, churn, LTV • Conduct cohort analysis • Continuously optimize flows based on performance data