• Build and optimize multi-channel growth campaigns to generate qualified pipeline (paid search, paid social, email, partner channels, etc.) • Own lead volume and lead quality performance, with a focus on conversion to SQL and Closed Won • Continuously test new acquisition strategies, landing pages, messaging hooks, and offer structures • Develop nurture journeys that educate dealership decision-makers and move them toward demos and buying conversations • Build segmented lifecycle email campaigns (cold leads, warm leads, event leads, lost deals, competitive switch, etc.) • Support Sales with enablement-style content that helps reps follow up more effectively (talk tracks, sequences, battlecards, proof points) • Track and report performance across the funnel: MQL → SQL → Opportunity → Closed Won • Identify drop-off points and build programs to improve conversion at each stage • Maintain dashboards and reporting that help leadership understand CAC, ROI, channel performance, and pipeline velocity across all channels • Support product launches and GTM initiatives by coordinating campaign strategy, execution, and measurement • Work with Brand marketing to create campaign assets in partnership with internal stakeholders and contractors (ads, landing pages, email, sales collateral) • Work with Event marketing to develop attendee targeting campaigns and follow-up • Work directly with Sales leadership to understand pipeline needs and build targeted campaigns that support their goals • Partner with reps to improve follow-up strategy for marketing-generated leads and provide materials • Help define and improve lead scoring, routing, and lifecycle definitions as our systems mature