Once Upon a Farm

Organic, cold-pressed snacks that kids love and parents trust.

Brand Manager, Channel Development

Brand ManagerBrand ManagerFull TimeRemoteTeam 11-50Since 2015H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

18 days ago

Salary

$110K - $140K / year

Bachelor Degree5 yrs expEnglish

Job Description

• Own Brand Strategy & Channel Execution • Manage channel-level brand plans, innovation launches, and cross-functional execution ensuring alignment with the broader brand and business objectives. • Develop and execute channel-specific marketing plans that drive trial, repeat, and loyalty within club shoppers. • Manage innovation, renovation, and packaging development tailored to club formats (e.g., multi-packs, value sizes, seasonal rotations), alt channels, and ecommerce. • Lead through Business Management • Own P&L accountability for club SKUs; partner with Finance to forecast and deliver revenue, margin, and trade objectives. • Analyze performance metrics including POS, shipment data, and member insights to inform business decisions. • Collaborate with Sales on promotional strategy, item setup, and annual business reviews. • Monitor competitive activity and recommend proactive responses. • Be a Cross-Functional Leader • Partner with Operations and Demand Planning to ensure supply continuity and service levels for club accounts. • Lead cross-functional project teams for new item launches, product updates, and seasonal initiatives. • Work closely with Creative and Shopper Marketing to deliver compelling, on-brand packaging and in-club materials. • Leverage Customer & Consumer Insights • Identify white space opportunities and optimize club pack offerings. • Translate shopper behavior and member demographics into actionable go-to-market strategies. • Manage Innovation & Commercialization • Manage end-to-end commercialization for club innovation, including business cases, concept validation, packaging design, and post-launch analysis. • Adapt core brand positioning to meet the unique needs of the club shopper and retailer. • Identify opportunities for channel-exclusive SKUs or formats and manage club, alt. and e-tail pipeline.

Job Requirements

  • Bachelor's Degree required, preferably in Marketing, Innovation, Business (MBA preferred).
  • 5+ years of related experience in brand management within the CPG industry.
  • Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected.
  • Strong understanding of the club channel business model, including rotation timing, pallet configuration, pricing, and margin structure.
  • Proven success leading cross-functional teams and managing multiple projects simultaneously.
  • Entrepreneurial mindset with a results-oriented approach.
  • Strong proficiency in Word, PowerPoint, and Excel.
  • Solid knowledge of Outlook, Slack, Monday.com, and other professional platforms.
  • Proactive self-starter attitude with a sense of urgency to achieve results.
  • Ability to quickly adapt, demonstrating flexibility in a fast-paced and ever-changing work environment.
  • Energetic and level-headed approach, excelling in problem-solving.
  • Ability to operate in a team environment with a “can do” attitude.
  • Eagerness to learn new things and take direction.
  • Genuine passion for improving childhood nutrition for a healthier and happier planet.
  • Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter.
  • Previous exposure to cross-functional work between Sustainability and Marketing preferred.
  • Must reside in the United States to be considered for this position.
  • Please note that visa sponsorship is not available for this position.

Benefits

  • Remote-first work environment
  • Annual Bonus
  • 401(k) program + 4% company match after three months
  • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
  • Monthly Cell and Internet Stipend
  • Quarterly Farm-to-Fridge home deliveries and Employee Discounts
  • New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
  • Unlimited Paid Time Off
  • Paid Volunteer Time
  • Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
  • Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
  • Vision and Dental Insurance are covered at 100% for the employee and dependents
  • Life insurance
  • Flexible spending account and Health Savings Accounts for applicable plans
  • Employee assistance program (EAP)
  • All other benefits, leaves, and insurance as required by law, based on your specific residence
  • And so much more!

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