• Execute and manage full-funnel demand generation programs, including: Webinars, Sales-supported follow-up campaigns, Event and partner-driven programs, Advertising • Support priority segments, personas, and use cases identified by marketing and sales leadership • Partner with the Marketing Manager to execute campaigns in HubSpot • Work closely with Business Development Associates and Account Executives to: Align demand programs with sales priorities, Support consistent follow-up using HubSpot sequences and sales talk tracks, Gather feedback on lead quality and campaign effectiveness, Ensure campaigns are clearly communicated to Sales and easy to act on • Track and report on demand performance, including: Leads and meetings generated, Pipeline created and influenced, Conversion rates across funnel stages • Maintain campaign hygiene in HubSpot and Salesforce • Analyze results and recommend improvements to targeting, messaging, or channels • Activate product, platform, and data releases into demand programs • Coordinate campaign execution, timelines, and workflows with the Marketing Manager • Collaborate on event-based demand generation opportunities with the Marketing Associate • Support attribution, reporting, and CRM alignment with Sales & RevOps • Provide feedback on messaging effectiveness and asset gaps with marketing leadership