Aiwyn
Empowering accounting firms with Practice Intelligence™ solutions that make a difference.
Growth Marketing Manager
Growth MarketingGrowth MarketingFull TimeRemoteTeam 11-50Since 2020H1B No SponsorCompany SiteLinkedIn
Location
United States
Posted
18 days ago
Salary
Not specified
4 yrs expEnglishWord Press
Job Description
• You'll own the complete growth marketing function from strategy through execution, with a strong emphasis on content creation and customer storytelling. This means you'll be working across content, paid media, social, email, events, and ABM to drive results. A week in the life might include:
• Writing and publishing content, case studies, and customer success stories
• Creating segmented customer newsletters that deliver value and showcase wins from our community
• Partnering with Customer Success to surface and promote customer stories, testimonials, and faces from our customer base
• Scheduling social content that highlights customer voices, product updates, and thought leadership
• Collaborating with cross-functional partners to create webinar decks and schedule dry runs
• Working with our partners to analyze campaign performance data and adjusting paid media budgets across channels
• Contributing to the planning and execution of our annual customer conference, from pre-event marketing to on-site activation to post-event follow-up
• Meeting with sales to discuss pipeline metrics and conversion rates
• Writing landing page copy for an upcoming product launch
• Creating monthly performance reports and presenting insights to leadership
• Jumping into Canva to create banners, social graphics, and customer spotlight assets
Job Requirements
- 4+ years of growth marketing experience in B2B SaaS with demonstrated content creation skills
- Proven ability to create compelling customer stories, case studies, newsletters, or similar content
- Experience marketing to back office functions e.g. finance, operations, legal, procurement, etc.
- Experience with common marketing tools (HubSpot, Google Analytics, WordPress, LinkedIn Ads, Canva, and ABM platforms)
- Strong analytical skills with ability to report on campaign performance and ROI
- Understanding of the full funnel from awareness to opportunity creation
- Excellent project management and cross-functional collaboration skills
- Comfort using tools such as ChatGPT and Claude to supplement work
- Startup experience preferred
Benefits
- Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.
- Remote, work-from-anywhere culture
- Flexible PTO
- World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.
- Stock options - every Full Time Employee has ownership in Aiwyn's future and success.
- 401(k) matching
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