• Define and establish Delinea’s “voice” and writing style, ensuring consistency across all external channels. • Own content strategy and editorial direction aligned to ICP, personas, use cases, and GTM priorities. Build content programs that drive measurable outcomes across the funnel: From awareness to consideration to evaluation to conversion. • Lead flagship narratives: pillar pages, POV/positioning, category thought leadership, research, and executive content. • Partner with Demand Gen to create campaign content that increases account engagement and meetings. Utilize internal and external resources to create a range of content formats that answer buyer questions, including blogs, whitepapers, case studies, videos, and more. • Partner with Product Marketing to translate technical capabilities into clear messaging and high-converting assets. • Deliver sales enablement content that supports pipeline progression: battlecards, competitive pages, solution briefs, case studies, decks, talk tracks. • Build a scalable production system: editorial calendar, briefs, SME review, brand voice, compliance/legal workflows, and repurposing. • Measure performance and optimize: attribution, content-to-pipeline analysis, conversion rates, and content refresh strategy. • Manage and mentor a team (plus agencies/freelancers), setting quality standards and operational cadence.