• Execute day-to-day campaign management + analysis across paid social (Meta, TikTok) and paid search (Google Ads, Microsoft Ads) including bid, budget, and audience optimizations. • Refresh ad copy, creative assets, and extensions in collaboration with the internal team. • Implement structured testing frameworks (copy, creative, audience, landing page) to identify performance drivers and scale winners. • Analyze performance data to generate actionable insights and recommendations that align with overall acquisition goals (CPA, ROAS, Cost/Purchase). • Support the rollout of new channels and campaign types (YouTube, Demand Gen, etc.) as Prenuvo expands its media mix. • Partner with internal teams on tracking and measurement to ensure high-quality signal input for campaign optimization. • Collaborate with internal leads to deliver reports, insights, and recommendations for weekly reviews. • Utilize paid media technology to manage campaigns, bids, and budgets at scale