• Define and execute a unified, enterprise-wide eCommerce strategy to accelerate revenue growth across all IXL Learning brands, marketplaces (including Amazon, Walmart, Target), and direct-to-consumer channels • Manage and optimize the Carson Dellosa direct-to-consumer website and storefront, focusing on merchandising, promotions, and product listings to maximize traffic and conversion • Spearhead the end-to-end management of the Amazon Vendor Central account, overseeing daily operations, catalog setup, A+ content, brand store, and performance monitoring • Drive growth across all 3P marketplaces (Amazon, Walmart, Target, etc.) by implementing data-driven merchandising, promotional calendars (seasonal events, deals, coupons), and listing optimization • Ensure compliance and optimal account health by proactively monitoring key metrics, responding promptly to Amazon communications, and managing case resolution for listing errors and policy issues • Lead listing optimization efforts across all channels, ensuring all products feature effective titles, keywords, high-quality imagery, and compelling content • Generate and analyze comprehensive weekly/monthly performance reports to track P&L, identify growth trends, inform forecasting, and provide insights for PPC optimization and strategic decision-making • Act as a key cross-functional partner to Marketing and Product teams to align on seasonal strategies, brand messaging, and the creation/launch of new bundles and eCommerce-specific assortments