• Define, track, and report KPI’s across influencer campaigns including: Reach & impressions, Engagement rates, Conversion metrics (clicks, signups, purchases), Sentiment analysis, Earned media value (EMV), Cost per action (CPA) • Create dashboards and performance scorecards using tools like Looker, Tableau, or Power BI • Develop standardized methodologies for measuring influencer impact across consumer and HCP segments • Collaborate with digital and brand analytics teams to align influencer measurement with broader marketing attribution models • Integrate influencer performance data with other digital touchpoints (e.g., email, paid media, landing pages) for a holistic view of consumer engagement • Conduct trend analysis and audience profiling to guide influencer selection and content planning • Perform A/B testing and post-campaign analysis to identify content formats, channels, and messaging that perform best • Partner with the Director and influencer managers to turn insights into actionable strategy enhancements • Ensure accurate tracking of performance metrics in line with privacy standards and platform policies • Maintain a clean, auditable database of influencer content and outcomes • Work with consumer and HCP influencer managers to create custom briefs that include success benchmarks and analytics requirements • Provide regular reports and insights to stakeholders across marketing, legal, and executive teams • Contribute to budget planning and forecasting based on past campaign outcomes and predictive modeling