• Manage, and develop the execution of multi-channel advertising strategies aligned with business goals. • Oversee the optimization of paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and display networks. • Monitor KPIs and performance metrics daily, identifying areas for improvement and scaling successful campaigns. • Collaborate with creative, content, and analytics teams to develop high-performing ad creatives and landing pages. • Own media planning and budget allocation, ensuring efficient use of spend and achieving CPA, ROAS, and other key targets. • Oversee A/B test ad copy, targeting, bidding strategies, and creative formats to improve performance. • Stay current with industry trends, platform changes, and emerging ad technologies. • Lead all performance reporting and present alongside insights to senior leadership on a regular basis. • Manage and mentor junior media buyers or ad specialists as the team grows. • Oversees and responsible for reporting on campaign performance, including key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). • Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and evaluate traffic, conversions, and ROI. • Work closely with the design and content teams to create engaging and high-converting ad creatives and copy. • Ensure all creatives are aligned with brand guidelines and best practices. • Stay up-to-date with the latest trends in digital advertising, social media, and search engine marketing. • Perform competitive analysis and adapt campaign strategies based on industry trends and competitor activity. • Manage advertising budgets efficiently and ensure campaigns meet financial objectives and maximize ROI. • Work with leadership to align on ad spending with overall business goals.