• Analyze customer behavior, marketing performance, and program effectiveness. • Design and implement dashboards and reports to inform strategic decisions. • Work with cross-functional teams to identify insights that improve the customer journey. • Track KPIs related to marketing campaigns, lead generation, and sales performance. • Conduct cohort analysis and segmentation to optimize targeting and messaging. • Provide actionable recommendations for improving client acquisition, retention, and engagement. • Attend weekly training and development sessions to enhance industry knowledge.