• Own core product positioning and messaging across markets, industries, and enterprise personas. Build and evolve Transcend’s category story. • Conduct deep customer, competitive, and market research to uncover enterprise technical pain points and AI readiness blockers. • Translate complex technical capabilities into simple, compelling value propositions that drive enterprise demand. • Lead end-to-end product and feature launches, partnering with Product, Sales, and Enablement to drive adoption. • Create sales enablement assets—including pitch decks, battlecards, persona messaging, and vertical-specific positioning. • Own competitive intelligence: track market dynamics, assess competitive threats, and refine differentiation strategies. • Collaborate cross-functionally with Product, Sales, Legal, Growth, and Execs to ensure messaging cohesion across GTM initiatives. • Partner with Demand Gen, ABM, and Field Marketing to translate product value into campaign messaging and market-facing content. • Serve as a category and product expert internally and externally—reinforcing Transcend’s leadership in data permissioning infrastructure.