• Immersing yourself in not only the clients business, but also the perspective of their customers, to bring relevant and strategic ideas and recommendations to your work • Shaping project briefs, asking the right questions to define project objectives that will deliver meaningful results • Developing project plans efficiently to ensure objectives are met, timelines adhered to and team members are clear on their roles and contributions • Designing a range of creative and rigorous market research approaches that yield deeply rich and human data • Executing custom quantitative and qualitative research and other project methodologies, and honing research design and analysis skills • Analyzing data from multiple sources (from first-hand consumer responses to secondary knowledge) to tell compelling stories that highlight the what, so what, and now what for our clients • Writing persuasive reports and deliverables; displaying versatility in writing styles and formats (e.g., from quick team emails to C-suite communications), effectively adapting your writing to diverse audiences • Presenting insights to clients in an engaging and inspiring way, with an eye towards actionable next steps • Managing and building relationships with clients on a day-to-day basis, with the long-term goal of becoming a trusted advisor • Collaborating regularly with your account teams, to ensure a diversity of perspective that elevates all work; inclusive of coaching junior team members on research design, project execution, research analysis & reporting, and client management • Taking a consultative mindset, drawing from your experience and insights from other industries, projects and references to add depth to project work and relationships.