• Lead and develop a multidisciplinary creative team, setting a high bar for quality, clarity, and accountability • Coach and mentor Art Directors and senior creatives to own their domains while maintaining brand consistency • Define the long-term vision for brand guidelines, design systems, and scalable component libraries • Establish governance frameworks for brand application, asset creation, and system evolution • Ensure cohesive brand expression across design, web, motion, video, and physical experiences • Partner with Creative Direction and cross-functional leaders to translate vision into executable roadmaps • Direct high-visibility, complex creative initiatives across channels • Align brand systems with Product Design to ensure consistency across the full customer journey • Resolve cross-team brand decision conflicts and drive alignment through influence • Conduct brand audits to identify fragmentation and implement scalable improvements • Balance creative ambition with operational realities, ensuring delivery quality and timeline accountability • Contribute to leadership planning forums and advocate for design as a strategic business capability