• Own the member experience product backlog: prioritize, scope, ship and measure improvements to the core product (home screen, logging, goal setting, content, care team interactions). • Drive A/B testing and rapid experimentation to improve engagement, activation and retention metrics. • Manage bug triage and quality for the member experience; ensure a reliable, performant product. • Partner with engineering to maintain product velocity, unblock delivery and manage technical tradeoffs. • Translate client requests and stakeholder input into well-scoped product work without compromising member experience quality. • Own member experience metrics: engagement (MAU, WAU, DAU), retention, churn, activation rate, NPS and clinical outcomes (5%+ weight loss). • Build and maintain dashboards in Looker and PostHog; establish regular data review cadence. • Analyze user behavior to identify friction points, drop-off patterns and opportunities for improvement. • Design and interpret experiments; bring data-informed recommendations to product and leadership forums. • Work closely with design to iterate on UX improvements and ensure member-first thinking in all product decisions. • Partner with clinical teams to ensure product changes support care delivery, medication management and coaching workflows. • Collaborate with the onboarding PM to ensure seamless handoff from enrollment into the core experience. • Coordinate with product marketing to improve re-engagement and lifecycle messaging. • Contribute to the Vida 2.0 vision by surfacing insights from current product performance, member feedback and competitive analysis. • Help stand up user research infrastructure; recruit participants, support moderated testing and synthesize findings. • Support concept validation and prototype testing for next-generation member experiences.