• Work strategically with Marketing and Sales Teams to generate marketing campaigns for all lines of the Parexel business including promoting webinars, customer days and other marketing-driven events. • Analyze potential opportunities and develop strategies to support increasing client awareness and engagement; monitor actions and results against plans • Schedule introductory business development calls between sales team members and target company decision-makers. • Work closely with Sales Associates and Account Executives to ensure smooth transfer of information and accounts. • Collaborate with Director of Market Development, senior Sales staff, and Subject Matter Experts to develop market strategies to generate leads with new clients; re-engage past clients, and within current core accounts across all Parexel service lines. • Respond to Parexel web leads / inbound requests as first point of contact to conduct needs assessment • Track all activity with prospects and clients in Parexel’s CRM system • Other responsibilities as assigned