• Lead overall account strategy, ensuring alignment between client business objectives, marketing initiatives, and executional plans. • Oversee integrated, multi-channel campaigns from planning through launch, optimization, and performance analysis. • Serve as a strategic partner to senior client stakeholders, providing proactive guidance, insights, and growth recommendations. • Drive initiatives that support client acquisition, retention, brand awareness, and revenue growth goals. • Identify opportunities for innovation, testing, and continuous improvement across programs and campaigns. • Act as the primary escalation point for clients, resolving issues quickly while maintaining strong relationships. • Oversee budget governance across large-scale engagements, including forecasting, pacing, reconciliation, and profitability management. • Manage scopes of work to ensure alignment with client objectives, agency resources, and financial targets. • Maintain accurate revenue tracking and partner with finance and operations to ensure financial health across accounts. • Develop and oversee measurement frameworks that connect campaign performance to broader business outcomes. • Lead and mentor cross-functional teams, fostering collaboration, accountability, and high-quality delivery. • Continuously evaluate team structure and workflows to improve efficiency, strengthen performance, and support team development.