• Promote the organization's products and services within an assigned geographic area, product range or key account to achieve sales and revenue targets • Identify new business opportunities aligned with the organization's overall market and growth strategy • Actively use SFDC to manage and document leads and opportunities, all customer interactions and sales activities ensuring that all customer and opportunity information is up-to-date and accurately entered in the CRM system • Analyze SFDC data for assigned customers to identify trends, generate customer insights and track sales performance • Actively drive newly launched innovative products and services into the marketplace and proactively follow up on the successful implementation of sales activity • Assess and analyze customer needs, generate leads, respond to customer inquiries and suggest products and services as appropriate • Develop and implement account plans and request and coordinate resources in line with the account plans • Work closely with cross functional team to create higher market perception and successful strategies to gain business from an account • Coordinate and participate in marketing activities in assigned territory • Frequently assess the potential of each customer and plan to realize it into business • Manage and build strong customer relationships for long term partnership • Willingness and ability to travel frequently