• Coordinate scalable field programs. • Support the execution of virtual and in-person programs across the Americas Theater, ensuring timelines, outreach, messaging, and follow-up are aligned and delivered on schedule. • Drive registration & engagement. Partner with Sales and Territory Field Marketers to support targeted outreach efforts that increase event registrations, attendance, and engagement. • Support Alteryx Days & activations. Coordinate planning and execution of Alteryx Days-in-a-Box programs and related activations, ensuring materials, logistics, and follow-up are organized and delivered seamlessly. • Manage direct mail programs. Oversee logistics, vendor coordination, and tracking for direct mail and gifting initiatives tied to regional priorities and events. • Measure what matters. Track registrations, attendance, engagement, pipeline impact, and ROI with SFDC, Alteryx, and Tableau. Provide clear performance insights and reporting. • Maintain organization & communication. Develop and manage detailed project plans, facilitate stakeholder communication, and support updates to the broader marketing team to ensure visibility and alignment across programs. • Work cross-functionally to ensure smooth execution of marketing initiatives across territories and marketing teams. • Travel ~10%. Occasional travel for key programs and team collaboration as needed.