• Manage integrated revenue forecasting, planning, and reporting across marketing, sales, and partners. • Build and maintain standardized dashboards and KPI frameworks connecting spend, pipeline, bookings, and performance. • Partner with marketing and sales leaders to optimize channel mix, budget allocation, and GTM efficiency through data and testing. • Run core sales and partner operations, including pipeline reviews, forecast management, territory administration, and Rules of Engagement. • Deliver actionable insights that improve forecast accuracy, deal execution, and partner performance. • Support sales and partner enablement through clear operating cadences, OKRs, and performance tracking. • Identify process gaps and bottlenecks; lead continuous improvement initiatives to increase productivity and conversion. • Ensure CRM and GTM process compliance across regions to protect data quality and reporting accuracy. • Own day-to-day administration and optimization of the GTM tech stack (e.g., Salesforce, CPQ, Outreach, MAP, BDR tools). • Partner with leadership to rationalize RevTech and MarTech investments and improve system adoption. • Implement and manage AI-driven tools and workflows (e.g., enrichment, automation, forecasting support) to reduce manual effort and accelerate insights.