• Help ensure effective use of the organization’s implementation of Salesforce and related applications • Drive adoption and return on the organization’s investment in CRM • Reinforce user best practices to ensure effective/reliable reporting by working with targeted user groups on business processes supported in our systems and coordinating new feature roll-outs • Act as a liaison for specific business groups across the organization, specifically the Sales and Customer Success teams • Work closely with the Salesforce System Administrator(s) and other members of the Enterprise Systems Team to support the growing and evolving needs of the organization • Proactively work with the Sales and CS teams to develop and implement new Salesforce functionality, strategies and programs • Partner with others on the Enterprise Systems team to translate user feedback into feature/functionality improvements • Document business processes supported by the Salesforce ecosystem and recommend improvements • Design and deliver training materials, documentation, and enablement programs • Identify adoption barriers and proactively address resistance to change • Champion best practices and standard workflows across user groups • Support solution deployments, feature rollouts, and change communications • Serve as the voice of the user, advocating for usability and value realization • Coordinate applicable training library • Respond to special requests for Views, Reports and Dashboards