• Drive the planning, execution, optimization, and reporting of lifecycle email campaigns • Develop and execute automated lifecycle campaigns, including user-triggered drip series, recurring scheduled sends, transactional communications, and one-time campaigns. • Develop data-driven audience strategies, including targeting frameworks and eligibility logic to improve campaign accuracy and performance. • Write and optimize clear, persuasive email copy tailored to different audience segments, incorporating dynamic content and personalization best practices. • Partner with our Marketing Automation Team for technical execution, including template production, journey builds, audience segmentation, and QA. • Lead A/B and holdout testing across lifecycle campaigns. Analyze performance to identify key drivers of engagement and revenue, translate insights into actionable recommendations, and communicate results to team and leadership stakeholders. • Contribute to recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases. • Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing. • Research lifecycle strategies and competitor tactics to identify areas for innovation. • Support lifecycle marketing for additional programs, channels, or cross-sell efforts as team needs evolve.