• Prospect and generate pipeline: Drive outbound activity, referrals, events, and partner-sourced leads; maintain a healthy 3–4x pipeline coverage. • Manage the full sales cycle: From first outreach to first payroll run, including discovery, demos, proposal development, and close. • Build referral partnerships: Develop relationships with CPAs, insurance brokers, financial advisors, and banks. • Forecast accurately: Maintain strong CRM hygiene, deal-stage accuracy, and weekly forecasting. • Collaborate cross-functionally: Partner with Customer Success to ensure smooth onboarding and strong early retention. • Provide market feedback: Share insights from the field to inform product, messaging, and go-to-market strategy.