• Act as the analytical engine of the marketing department • Be the primary architect of our data strategy, bridging the gap between raw data and executive insight • Lead the integration of marketing data across the Data Cloud • Provide prescriptive insights that recommend specific actions based on performance trends • Design, build, and maintain executive-level dashboards and performance metrics • Lead the development of Multi-Touch Attribution and Media Mix Modeling • Build and deploy models for lead scoring, churn prediction, and customer lifetime value (CLV)