• Own the strategy, planning, and execution of 30+ annual events across North America, including large trade shows, regional events, field activations, micro-events, and an owned virtual conference • Develop and evolve the event and field marketing strategy aligned with revenue goals, go-to-market priorities, product focus, and brand awareness objectives • Serve as the central owner of event strategy and execution, partnering cross-functionally with Sales, Marketing, Product, Customer Success, and Executive Leadership • Align audiences, messaging, and experiences with target personas, priority accounts, and regional sales initiatives • Allocate and manage event budgets, resources, vendors, contracts, and timelines to maximize impact and ROI • Evaluate and pursue new event opportunities, partnerships, and market presence to support growth and competitive positioning • Define success metrics and forecast event-influenced pipeline; track performance across the funnel using Salesforce and HubSpot • Partner closely with Sales to ensure strong pre- and post-event execution, including lead follow-up, meeting outcomes, pipeline progression, and deal acceleration • Monitor program ROI and pipeline contribution to inform ongoing investment decisions and program optimization • Present program performance, forecasts, and strategic recommendations to senior leadership • Develop high-touch executive experiences for Director- through C-level audiences to accelerate relationships and deal progression • Own content and speaker strategy for industry and owned events, emphasizing customer storytelling and thought leadership • Manage and mentor a Webinars & Campaigns Manager, ensuring alignment between digital and in-person engagement • Partner with the CEO and wider executive and go to market teams to lead key strategic partnerships and execute joint marketing initiatives to expand brand reach and pipeline impact (~10% of your time) • Maintain relationships with top 5-7 integration partners (CRM, SIS, ERP, LMS) including maintaining contractual partners relationship programs, activating co-marketing opportunities, and ensuring awareness across Gravyty of how to leverage being in the partner networks of major ed tech companies.